Natural capital for entrepreneurship:  What startup ecosystems can learn from natural ones

 

Tale of Two Startups:  Lessons from bottom-up and top-down ecosystems

 

When I was trying to get my startup design consultancy off the ground in Delhi I was in desperate need of an affordable web designer. I searched online for designers from Boston to Bangalore, but none really grasped the brand identity we were looking for at a price we could afford.  That is, not until there was a monsoon flood and our building was surrounded by a knee-deep pool of fetid water.  We were forced to climb over the rooftops to reach dry land. To get there we literally dropped in on a neighboring consultant we never knew existed, a startup graphic and web design firm doing amazingly cool and cutting-edge work.  We had our designer – and he was just a rooftop hop away.